New Chief Executive Officer of Halls Fresh Produce

Halls Fresh Produce appoints Ayanda Kanana as new Chief Executive Officer



Halls Fresh Produce (HFP), a global leader in the sustainable production and supply of quality fresh produce, has announced the appointment of Mr Ayanda Kanana as its new chief executive, effective from 01 June 2022.


Kanana takes over the reins at HFP from Tracey Davies, who has been promoted to group managing director of the Halls Group, a 130-year-old family-owned business with significant interests in property development, pharmaceuticals, technology and financial services in addition to its growing fresh produce enterprise. Halls has offices on four continents, with the critical mass of the Fresh Produce business in Europe and the Halls International head office based in the United Kingdom.


A chartered accountant and a former auditor, Kanana moves to Halls from the Land and Agricultural Development Bank of South Africa, where he served as CEO from March 2020 to April 2022. He was the winner of the “Public Sector CEO of the Year” award in in 2019, and his former leadership roles include CEO of the Johannesburg Market and acting managing executive of the Metropolitan Trading Company in the City of Johannesburg Metropolitan Council.


“It is an absolute honour to join the winning Halls team after dedicating myself to public sector service for the past 10 years. When transitioning to the private sector, I needed to find a professional home that would integrate my passion to build a successful organisation and my deep love for agriculture,” says Kanana.


“In Halls I found an organisation that is value driven, built on ethical corporate principles, and one that is growing its footprint locally and internationally. Tracey Davies leaves big footprints and her legacy will be a great guide for the future of the Fresh Produce business. I am enthused by the opportunity to work with leaders in the global space to direct our fresh produce business to even greater heights over the next couple of years.”


Commenting on the new appointment, outgoing HFP CEO Tracey Davies says that in addition to his humble approach, zest for life and professional skills, Kanana brings with him the strong people focused acumen necessary to create the collaboration and synergy that is required in the Halls team of agricultural ambassadors across four continents.

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